Second Life: Community and Society as a Focus for Marketing Approaches
نویسندگان
چکیده
Virtual worlds such as Second Life have recently gained increased visibility from businesses seeking to market products “in-world” to virtual world participants. However, without understanding the sociological orientation of virtual participants, the effectiveness of marketing approaches in virtual worlds may be limited. This study utilizes a Delphi approach to determine the sociological orientation of a panel of Second Life participants, with the goal of constructing a theoretical model which can be used for testing the effectiveness of various marketing approaches in virtual worlds.
منابع مشابه
توسعه ابعاد شهرنشینی با رویکرد مکتب بازاریابی اجتماعی
Urbanization as the dominate mode of living is raising and subsequently, its problems are increasing. Social marketing approach is one of the new approaches to solve this problem that its Concepts could be used for Promoting of beliefs, attitudes and optimal human behavior in the community. The goal of this survey is explanation of social marketing in relation with urban planning and urbanizati...
متن کاملA Study to Improve the Response in Email Campaigning by Comparing Data Mining Segmentation Approaches in Aditi Technologies
Email marketing is increasingly recognized as an effective Internet marketing tool. In this study, a questionnaire is constructed and distributed to a sample of 146 prospects of Aditi Technologies to find the factors associated with higher response rates. The collected data is analyzed using Factor Analysis and the 11 factors, From Line, Subject Line, Personalization of the subject line, Timing...
متن کاملThe Role of Social Targeting, Customer Segmentation, and Physical Activity Positioning for the Development of Sports among the Iranian Elderly
Extended Abstract Introduction: As the world’s population is aging and chronic diseases increases in this age group, the importance of physical activity as a deterrent and risk-reducing factor becomes clear. Given the special needs in this population, it is very important to pay attention to health-promoting behaviors and the quality of life in the elderly. Physical activity is an important pa...
متن کاملThe Role of Social Targeting, Customer Segmentation, and Physical Activity Positioning for the Development of Sports among the Iranian Elderly
Extended Abstract Introduction: As the world’s population is aging and chronic diseases increases in this age group, the importance of physical activity as a deterrent and risk-reducing factor becomes clear. Given the special needs in this population, it is very important to pay attention to health-promoting behaviors and the quality of life in the elderly. Physical activity is an important pa...
متن کاملCommunity assessment for identification and prioritization of problems to establish health promotion operational plans
Community assessment is a process in which the active participation of community members develops strategies and programs to address the strengths and weaknesses of the community and prioritize and solve them. This study is aimed to assess society and determine its health priorities in order to establish operational plan to solve its problems with population participation . This research is b...
متن کامل